Authenticity ensure that you are successful in the long term!

This is why you must be unapologetically you! You must be authentic, because you are your brand! And every output should have your unique fingerprint.

People should look at a piece of work, a process, or an idea and say that it is authentic, that is distinctly you.

But being authentic requires knowing who you are.

Are you familiar with the real you?

There is a unique show on Amazon Prime about self-discovery. Each episode stands alone. The feature opens the viewer to the world of the individual through several “SOLO” accounts. And the directors creatively craft the story lines out of a single question, which probes the viewer to dig deeper. Without a doubt the feature speaks well of the translation of ideology to purpose.

Discovering authenticity results from the mining of the mind.

And feature “SOLO’s’ mine with such question as

• What would you say if you could talk to your past self?
• How would you respond if you met yourself?
• And how far would you go to find yourself?

And thus, begging the question.

• Would I like myself if I met myself?
• Am I living my existence fully?
• If given an opportunity, what would I change ?
• If I know what I would change, why haven’t I?

• And, do I need to go light-years away to find my true self?

While these questions are nothing revolutionary, they are questions that we should be asking ourselves. In the words of Nathaniel Hawthorne,

“No man, for any considerable period, can wear one face to himself and another to the multitude without finally getting bewildered as to which may be the true.”

How can you be authentic if you do not know who you are or are trying to be what others want you to be? And what if the idea of finding out who you are is truly terrifying?

Well then, I proffer that you have work to do!

As Shakespeare once wrote,

“To thine own-self you must be true! – Hamlet

I would venture, this can never be done until you first know what it means to be an authentic you!